Why DNA?

DNA Accountants. A personal service with big firm experience – all on your doorstep.

Our client retention rate speaks for itself! An impressive 95% of our clients stay with us for more than 5 years.

We know that our clients choose to work with us simply because we offer an extremely high level of service, at a realistic price. Our Chartered Accountants are extremely knowledgeable and have first-hand experience working for the world’s greatest accounting firms. Our mission at DNA is to offer the skills and service you would receive at leading London accounting firms. Customer service is a priority for us and our policy is to respond to emails and phone calls within 24 hours whenever possible.

We understand that the world of accounting is not interesting to everyone, but to us, it’s our passion. However we don’t believe our clients should be paying for any services they don’t need or don’t want. That’s why we’ve made it exceptionally simple to choose the type of accounting service you need for your business – and if you’re not entirely sure of the exact services you do need, don’t worry, our team of experts will help you establish exactly what we can do to assist your business.


Testimonial“I have worked with Ian for several years now. He is a close and trusted Business Partner of Strand Financial and never fails to deliver, working tirelessly to meet our objectives. His enthusiasm and personability, combined with his professionalism and integrity, made us recognise very early on that he was someone we couldn’t do without. On more than one occasion, Ian has gone way beyond the call of duty for us and he approaches every challenge we throw at him with good humour and a ‘can do’ attitude. He also plays mean guitar, I hear.”

John Dillon, Director, Strand Financial.


Testimonial“Ian French is a superb accountant. He offers a very supportive approach to businesses with whom he works and gives best advice at all times in an approachable, jargon-free manner. DNA is a true extension of our business and they have become trusted advisors, strategically, financially and operationally. I cannot recommend Ian enough to business owners who are looking to outsource their accounting function to free their time to focus on revenue generating activities.”

Mike Symes, Director, Strand Financial.


Testimonial“Gillian and the team at DNA were recommended to me when I launched my business. I had extremely limited knowledge on the implications of establishing a company, so was relieved when Gillian explained all the options available to me. With my consent Gillian went ahead and organised everything – it took a huge amount of stress away from what was already a very busy time, and left me free to concentrate on my area of expertise. I know we will be working in partnership for many years to come.”

Emma Summersby,
Director, Summersby Media Limited.


Testimonial“I have nothing but praise for DNA. They are professional, approachable, and most importantly I know my business accounts are in safe hands. I have used their services for many years and trust them implicitly. They don’t charge a fortune and the advice they have given me over the years has been excellent.”

Mark Siggers,
Director, Fire Detection Systems Limited.


Testimonial“I have worked with DNA for the last decade and they have become an instrumental part of my business. I frequently seek Gillian and Ian’s advice – I can honestly say they have never let me down and always point me in the right direction. They are extremely knowledgeable and offer all the expertise of a leading City firm, but at a fraction of the cost.”

Paul Gillespie,
Managing Director, Data Creations Limited.


Testimonial“We’ve worked with DNA now for many years, since meeting at BNI Epsom. We have used a number of accountants in the past and have been frustrated by them all. DNA are like a breath of fresh air for LW design. They have already personally saved me a decent amount on this January’s tax return and helped through a muddle of setting up companies, closing down companies, dealing with Corporation Tax, Working tax Credits, PAYE and more. Gillian, Ian and the staff are fun, helpful and want the best for your business. Highly recommended…”

Lee Wayland, Director, LW design Ltd


Testimonial“For a few years now we have been clients of DNA Accountants and in that time we have been thoroughly satisfied with the services they provide in all aspects of the profession. They have the capacity to deal with any potential client large or small. Our main contact is Gillian French who is an excellent person to deal with. Not only is she a first class accountant, but she comes from a small business background and understands the full accountancy services along with the problems of running a business. How refreshing it is in this day to deal with someone who is on the end of the phone to give practical advice and help in a friendly and constructive way. We have come to rely on DNA Accountant’s judgement and the flexible, cost efficient manner in which they provide the services to suit our business constraints.
An accountant partner that you can trust and count on.”

Simon Rafferty,
Director, Response IT Limited.